Performance Template

Weekly Mesa Report

Standard structure for Pedro's weekly performance report, delivered every Monday.

Report Header

1. Top 3 Pecas da Semana

For each of the 3 best-performing pieces:

2. Bottom 3 Pecas da Semana

Same structure as Top 3, plus additional fields:

3. Pipeline Status Summary

Status	Quantidade	Pecas
Rascunho	X	[lista]
Em Producao	X	[lista]
Live	X	[lista]
Em Analise	X	[lista]
Iterar	X	[lista]
Morto	X	[lista]

4. Padroes Observados

Pedro writes 2-3 bullet points on patterns he notices. Examples:

• "Hooks de curiosidade com pergunta tiveram melhor CTR essa semana"
• "Pecas com Tom de autoridade retiveram mais no VTurb"
• "Oferta X tem 3 pecas mortas seguidas - talvez mudar o angulo"

This section improves over time as Pedro develops pattern recognition.

5. Blockers & Pendencias

• Items that are blocked and why
• Decisions that need Caio's input
• Access issues or tool problems
• Upcoming deadlines

Metrics Pull Checklist

Pedro follows this checklist when pulling performance data (Daily / 2x Week):

• Open Meta Ads Manager → export CTR, CPM, spend for each active ad
• Open VTurb → check retention curves for each active VSL/microlead
• Calculate hook rate (3s views / impressions) if not auto-calculated
• Update Notion performance fields for each piece
• Flag any piece with CTR < 1% or hook rate < 25% for review
• Flag any piece with spend > $500 and no positive signal for "kill" consideration

Data Format Standards

Metric	Format	Definition / Source
CTR	X.XX%	2 decimal places. Source: Meta Ads Manager
CPM	$XX.XX	Source: Meta Ads Manager
Hook Rate	XX%	(3-second video views / impressions) x 100. Source: Meta Ads Manager or calculated
VTurb Retention	XX% @ [timestamp]	Key checkpoints: 15s, 30s, 60s, 120s. Source: VTurb analytics dashboard
Spend	$X,XXX.XX	Since launch or since last reset. Source: Meta Ads Manager